发明名称 PRESENTING ADVERTISING CONTENT
摘要 In an implementation, a client system receives a media stream from a content distribution system and presents the received media stream. When an advertising opportunity occurs in the media stream, the content distribution system inserts one or more initial ads and meta-data associated with the advertising opportunity into the media stream. The client system detects the meta-data, which causes the client system to buffer at least a portion of one or more follow-up ads from another source while the initial ad is being presented. Once the client system finishes presenting the initial ad(s), the client system switches to presenting the one or more follow-up ads during the advertising opportunity, and then switches back to the media stream at the end of the advertising opportunity.
申请公布号 WO2006138432(A3) 申请公布日期 2007.07.05
申请号 WO2006US23262 申请日期 2006.06.15
申请人 LIGHTNINGCAST, INC.;RAGHUVAMSHI, VINAYAK 发明人 RAGHUVAMSHI, VINAYAK
分类号 G06F15/16 主分类号 G06F15/16
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