| 摘要 |
In the present invention, electronic advertisements are transformed from objects that are shown to a passive audience of readers (or other content users, such as listeners and viewers) into objects that are subject to a high degree of control by each reader. Readers can omit individual ads or an entire block or group of ads, with each omitted ad being replaced automatically to meet the publisher's need for ad revenue and the reader's desire for ad-supported content. Readers can edit an ad's media type and layout, choose which fields or ad components are displayed, and control the format of each field. Readers can edit their profile. Cookies may be managed by an ad network so that the reader's content and format preferences are respected across otherwise unrelated Web sites. Tracking is more precise since readers have a genuine incentive to maintain the cookie. The ad network can share novel information with publishers and advertisers to help them provide content that is interesting and relevant to readers.
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