| 摘要 |
Systems, methods and computer programs enable interactive viewer control of advertising content. A monitor is configured to receive audio and video content having associated therewith an indicator that alternative content is available. The system comprises a first controller, a profile store and an advertisement store. The controller receives and stores viewer profile data in the profile store. The controller also receives advertisement content from the advertisement store. The controller provides an invitation to share viewer profile data with an advertiser. In turn, the controller forwards audio and video content in response to a communication responsive to the invitation.
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