Methods and Apparatuses to Provide Application Programming Interface for Retrieving Pay Per Call Advertisements

摘要

Methods and apparatuses to provide access to advertisement database through an application programming interface. One embodiment includes receiving a request according to an application program interface over a network connection; and in response to the request, providing at least a portion of an advertisement according to the application programming interface. The advertisement is designed to generate communication leads for a party; and the party is to be charged for the advertisement according to a count of communication leads generated for the party via the advertisement.