A bag is provided for enclosing a newspaper or other periodical. The bag includes a bottom sealed end and a top enclosing end. The elongated bag preferably includes a first panel and a second panel secured to one another along their bottom and respective side edges. A third panel adjoins the top edge of the first panel and extends downwardly toward the bottom edge of the first panel. The right edge of the third panel is secured to the right edge of the first panel and the left edge of the third panel is secured to the left edge of the first panel. The first panel and the third panel cooperatively define a pocket oriented downwardly. The second panel includes a flap section which extends upwardly beyond the top edge of the first panel and the adjoining top edge of the third panel. The flap section of the second panel is folded over the periodical and inserted between the periodical and the first panel. The third panel is flexed over the flap section to extend downwardly over the second panel.