| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an information gathering device and an information gathering method based on posting for clarifying a potential customer as a sales target and an area and a living form of the customer for improvement of a posting hit ratio from the next positing and allowing grasp of a period from posting of an advertisement 6 to a hit for effective use of posting as a sale promotion means. <P>SOLUTION: The advertisement 6 to be distributed/posted is managed by a bar code 7, and a database of information about the customer is formed, based on a collected advertisement 6. The bar code 7 for displaying identification information for classifying/identifying the advertisement 6 is displayed on the advertisement 6. Based on the identification information gathered by reading the bar code 7 on the advertisement 6 brought by a potential customer, the database of customer information about the potential customer is formed. <P>COPYRIGHT: (C)2007,JPO&INPIT |
