System and method for creating and providing a user interface for customizing reports on advertiser defined groups of advertisement campaign information

摘要

A system and method for creating and providing a user interface for customizing reports on advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is collected from an advertisement campaign management system and at least one analytics feed. The advertisement campaign information is then organized into one or more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. Information is received regarding customization of a report based at least in part on at least one of the one or more ad groups, and the customized report is displayed based at least in part on at least one of the one or more ad groups.