发明名称 |
Real-time marketing at gaming machines |
摘要 |
A program for rewarding players for gaming at a casino establishment provides a player with real-time incentives while the player is playing at a gaming machine in the casino. Information about the player and/or the player's gaming activity is collected while the player is at a gaming machine in a casino. This information is used by a marketing system to select an incentive to provide to the player. The incentive is then delivered to the player, for example manually by a casino employee or automatically using a printer or other mechanism at the gaming machine. Various types of incentives can be provided to a player, including incentives designed to provide the player with an experience that is favorable to the casino and incentives designed to keep the player gaming in a casino for a longer amount of time.
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申请公布号 |
SG128655(A1) |
申请公布日期 |
2007.01.30 |
申请号 |
SG20060004409 |
申请日期 |
2006.06.28 |
申请人 |
HARRAH'S ENTERTAINMENT, INC. |
发明人 |
NORTON DAVID;OPPENHEIMER MARC;DOSSETT MARY;STANLEY TIM |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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