摘要 |
The invention relates to an electronic label (10) of a system for displaying, in particular prices at a sales area comprising a display screen (1), a memory (2) for storing displayable data items, interfacing means (4) provided with a central server (3) of the display system and a processing unit for controlling the storage of data items transmitted from the central server to the memory (2) through the interfacing means (4) and for controlling the display of the data items stored in the memory (2) on the display screen (1). Said label is characterised in that it also comprises reading means (6) for reading the information items contained in an identification chip (7) by means of RFID radio frequency, the processing unit (5) is also used for controlling the reading of the information items contained in the RFID chip (7) by said reading means and for storing said read information items in the memory (2) in such a way that the information items of the chip RFID (7) are displayable on the display screen (1) of the electronic label (10) by the instruction of the processing unit (5). |