Method, apparatus and program product providing business processes using media identification and tracking of associated user preferences

摘要

A method for targeted market testing and promotion of a media recording for an media recording distribution entity is provided using a computer program plug-in and collecting information related to a playing media recording. Based upon the collected information, playing media recording preferences are stored and cross-referencing the in a user preference database. Computer users having a preference associated with the media recording are identified by analyzing the user preference database. Selected media recording are distributed to the identified users for playing. User reactions to the selected media recording are gathered, both actively and passively. The gathered user reaction information is analyzed and reported on.