CUSTOMER INSIGHT AT A COMMON LOCATION

摘要

Methods and apparatuses for gauging the effectiveness of advertising and to provide insight in delivering advertising and services at a common location. Identifying information is collected for each registered participant at a common location. Consequently, customer characterization is retrieved for each participant, combined with the identifying information, and aggregated to provide insight about advertising at the common location. Embodiments of the invention obtain identifying information from ticket information, which is used to retrieve demographic data for the identified customer, and support advertising at an airport that is based on the movement and characteristics of air travelers. Combined data may be correlated with non-customer data that may include information about the common location. Advertising is delivered to dynamically adjust to the movement of customers through the common location in accordance with customer characteristics.