发明名称 Targeted advertisement selection from a digital stream
摘要 According to one embodiment, a method of targeted advertisement to a user that includes selecting advertisements based upon user preferences is disclosed. In particular, the method relates to receiving incoming content, which includes a primary advertisement and one or more replacement advertisements. If one of the replacement advertisements is determined to be more appropriate for the user than the primary advertisement, based upon user preferences, then the primary advertisement is substituted with the replacement advertisement.
申请公布号 US2006168616(A1) 申请公布日期 2006.07.27
申请号 US20060371568 申请日期 2006.03.09
申请人 SONY ELECTRONICS INC. 发明人 CANDELORE BRANT L.
分类号 H04N7/10;G06F3/00;G06F13/00;H04N5/445;H04N7/025 主分类号 H04N7/10
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