Satellite positioning system enabled media measurement system and method

摘要

The present invention is directed to utilizing monitoring devices ( 200 ) for determining the effectiveness of various locations, such as media display locations ( 150 ) for an intended purpose (media display exposure). The monitoring devices ( 200 ) are distributed to a number of study respondents. The monitoring devices ( 200 ) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device ( 200 ) utilize a satellite ( 105 ) location system such as the global positioning system ("GPS"). These movements of the respondent and monitoring device ( 200 ) at some point coincide with exposure to a number of media displays ( 150 ). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server ( 300 ), for determining which media displays ( 150 ) the respondent was exposed to. The exposure determinations are made by a post-processing server ( 400 ).