MOBILE CUSTOMER RELATIONSHIP MANAGEMENT

摘要

Systems and methods for providing/receiving personalized messages relating to goods and/or services. An exemplary method for providing personalized messaging to a user of a mobile terminal includes: receiving user data comprising an act to be performed by the user and an instruction to be followed by the user when performing the act; comparing the user data with service data for goods or services that may assist the user in completing the acts in accordance with the instructions; and based on the comparison, providing personalized messaging to the mobile terminal concerning the goods or services. The user data compared with the goods or services also may include user profile data, calendar data and/or location information to further personalize the messaging. Some or all of this user data may be received directly from the mobile terminal or, alternatively, may be obtained from a network-based trusted server.