| 摘要 |
An electronic service information data (including, e.g., an electronic coupon) is sent to a user in response to interaction at a merchant-media arrangement (36). According to one example embodiment, a user with a user-communications device (28) views information conveyed by the merchant-media arrangement (36). In response to communication between the user-communications device (28) and the merchant-media arrangement (36), the user-communications device (28) and the merchant-media arrangement (36) cooperate to generate a merchant- information-request signal that includes at least a merchant-media ID code for the merchant-media arrangement. The merchant-information-request signal (42) is then used to generate a user-redeemable electronic service information that corresponds to the information conveyed by the merchant- media arrangement (e.g., via the merchant-media ID code). In a more specific embodiment, the electronic service information is sent in a Java Midlet that is downloaded (74) for access and activation by the user. With this approach, users can conveniently request and/or receive electronic service information at a point-of-use media display. |
