LONGITUDINAL PERFORMANCE MANAGEMENT OF PRODUCT MARKETING

摘要

Longitudinal performance management solutions are provided for enhancing the effectiveness of product marketing efforts in dynamic market conditions. The solutions are configured to assess market conditions by analyzing multiple interacting market factors, which collectively influence product market performance. The analysis involves non-linear multivariate algorithms which can identify critical performance indicators, trends, and changing market conditions. The solutions may be deployed for analysis to identify key current market drivers or factors. Timely product marketing activities are fashioned to respond to dynamic market conditions on the basis of the identified market drivers or factors.