| 摘要 |
An advertising method and system allows individuals or groups to interactively select brands from a service provider to associate with their online presence in exchange for the online service, as part of an online service, or for some reward, monetary or otherwise. Individuals or groups select brands from a pool of advertisers based on personal preference and may use them as a means of expression for their online audience as part of an online service. This provides advertisers with self-selected targeted marketing to affinity groups, the online version of word of mouth advertising. Information regarding the online activity of these individuals or groups, including their audience, reach, and influence is used by the service provider in order to calculate the cost to the participating brand advertisers for supplying their advertisements to the service provider's pool as well as to solicit new brand advertisers for the pool.
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