| 摘要 |
A method and apparatus are disclosed for tuning the content of information presented to an audience, for example, on a large display screen or an information kiosk. A disclosed content selection and driving system (i) extracts relevant characteristics about the audience, (ii) analyzes the characteristics, (iii) modifies the presented content based on the analysis, and (iv) records relevant statistics for reporting. An audio/visual analyzer derives audience characteristics and other information on the public reaction to the presented advertising or information by analyzing audio or video information, or both. The derived characteristics are utilized to tune the content of the presented advertising or information to the characteristics of the current audience. A reporting module receives real-time audience statistics and an indication of the selected content. Reports can be generated for the content provider, such as advertisers, that indicate the exposure of various population segments to the presented content and the reaction of the audience to the presented content.
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