| 摘要 |
<P>PROBLEM TO BE SOLVED: To enable a consumer to listen in only to the optimal advertisement and to obtain an advertisement effect at any time without performing an investigation such as a questionnaire. <P>SOLUTION: A broadcasting company 1 performs advertisement with time (T), place (P) and taste information (O) through broadcast and a communication line. The consumer 2 receives the broadcast by a consumer terminal 20 and listens only to the optimal advertisement since the consumer terminal 20 reproduces the broadcast according to the respective conditions of time, place and taste at the time of reception. At this time, advertisement reproduction data is stored in an external storage medium 25 such as a memory card with which the consumer terminal is equipped, the consumer visits a storefront when there is merchandise service desired to purchase in the this advertisement, when the external storage medium is simultaneously presented in the case of settling the advertised merchandise service, the advertisement reproduction data is read from the external storage medium by the storefront terminal at the storefront of a company, when the merchandise service is the one to be sold at the storefront, a discount is performed. In addition, a reading terminal transmits the advertisement reproduction data to the broadcasting company. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
