<p>A digital item processing method includes a step for describing a digital item in a digital item declaration format. The digital item includes a description of a digital item method specifying a basic processing of a medium content. Moreover, the processing method includes: an analysis step for analyzing a digital item described in the digital item declaration format by a digital item declaration parser; an interpretation step for interpreting the digital item method by a digital item method presenter in the digital item method engine; a request step for requesting a necessary value or parameter from a user according to semantics of the basic processing of the medium content specified by the digital item method; and an acquisition step for acquiring a value of parameter associated with the basic processing from the user.</p>