A METHOD AND SYSTEM FOR ONLINE ADVERTISING

摘要

A method and a system for online advertising in an advertisement auction environment. A current cost per click (CPC) for the advertisement is calculated. A click through rate (CTR) for the advertisement is calculated. An effective cost for the advertisement is calculated. Also, effective costs of a set of advertisements are calculated. The effective cost of the advertisement is compared with the effective costs of the set of advertisements to determine rankings of the advertisement and the set of advertisements. Priority statuses of the advertisement and of the set of advertisements are determined. A first set of data is transmitted to an advertiser that includes the effective cost for the advertisement, the effective costs of the set of advertisements, the rankings of the advertisement and the set of advertisements, the maximum price to the first priority status, the click through rate of the advertisement, the first rank status click trough rate.