APPARATUS AND METHOD FOR DOCUMENT CONTENT TRADING

摘要

A method and corresponding apparatus for document content trading use a content trading system (CTS) to automatically allocate publication resources in a production workflow or manufacturing process. The CTS acts as a marketplace infrastructure for providing goods, services and processes for CTS vendors and CTS customers. Specifically, the CTS enables the CTS customers, such as advertisers, to buy publication spaces from the CTS vendors, such as publishers. The CTS also enables the advertisers to trade among other advertisers for the other advertisers' publication spaces. Publication spaces thus become a fungible entity, and the publishers no longer need to manually lay out content of a publication.