| 摘要 |
PURPOSE: A mobile banner advertisement method is provided to effectively perform a campaign related to an image advertisement, characters, brands, logs and goods of a company targeting mobile communication subscribers. CONSTITUTION: When a mobile stream server(12) receives a user profile(SID) from a mobile terminal(10) of a mobile communication subscriber, it relays the user profile to a wireless Internet database(14) and requests authentication as to whether it corresponds to a WAP(Wireless Application Protocol) user and a banner advertisement target user. The wireless Internet database(14) transmits authentication to the mobile stream server(12). If the mobile communication subscriber is authenticated, the mobile stream server(12) transmits WAP banner message data to the mobile terminal(10) and then checks whether information indicating that the banner message has been clicked by the mobile communication subscriber is received from the mobile terminal(10). When the information is received from the mobile terminal(10), the mobile stream server(12) transmits a WAP banner phone page to the mobile terminal(10) and then receives an action of the mobile communication subscriber corresponding to the WAP banner phone page from the mobile terminal(10). The mobile stream server analyzes results of the campaign on the basis of the action, creates a report and provides it to a client. |
