| 摘要 |
PURPOSE: A mobile advertisement method is provided to effectively perform a campaign related to an image advertisement, characters, brands, logs and coupon issuance of a company targeting mobile communication subscribers. CONSTITUTION: A mobile stream server(12) transmits WAP link message data to a mobile terminal(10). When a mobile communication subscriber clicks the message received from the mobile stream server(12), the mobile terminal(10) sends a user profile(SID) of the mobile communication subscriber together with WAP link information to a wireless Internet database(14). The wireless Internet database(14) requests downloading of target contents, a target character or a target coupon and sends authentication information to the mobile stream server(12). A character/coupon/contents database(16) transmits a target coupon or target contents to the mobile communication terminal(10) and then transmits data transmission completion information to the mobile stream server(12). The mobile stream server creates a campaign result report and provides it to a client. |
