ADVERTISEMENT BIDDING FOR DATA RECORDING DEVICES

摘要

An advertisement based bidding scheme enables users of data recording devices to bid on the quantity of advertisements they are willing to observe in exchange for recording quality. According to an exemplary embodiment, a data recording device (11, 21, 31) includes a processor (206) operative to receive and process a user bid indicating a quantity of advertisements the user is willing to observe in exchange for a given level of recording quality. A storage medium (203) is operative to record program data in accordance with the given level of recording quality indicated by the user bid. A decoder (204) is operative to decode and enable playback of the recorded program data including the quantity of advertisements indicated by the user bid.