ADVERTISING SYSTEM EXTENDING ADVERTISEMENT BY USER, ADVERTISING SERVER, ADVERTISING METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To promote advertisement by a user by providing a special benefit to the user A when the user A informs the other user B of advertisement information obtained from a wide area network such as the Internet by using electronic mail.

SOLUTION: An advertising server 30 has an ID storage section 34 holding ID for identifying the user for every user and a benefit value given to the user. The ID of the user A is obtained or generated from the ID storage section 34 upon receiving an acquisition request for the advertisement information from the terminal 10 of the user A. The ID of the user A is included in an URL and is sent back together with the advertisement information to the user A. The user A introduces the ID-included URL by the electronic mail and an advertisement to the terminal of the user B. The advertising server 30 provides the special benefit to the user A upon receiving the acquisition request for the advertisement information by the URL including the ID of the user A from the terminal 20 of the user B and adds the special benefit to the benefit in the ID storage section 34.

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