DIRECT MARKETING MANAGEMENT ON BEHALF OF SUBSCRIBERS AND MARKETERS

摘要

Systems and method for managing direct marketing electronic messages between one or more marketers (16) and one or more subscribers (18). The present invention generally relates to systems and methods for allowing subscribers to authorize transmission of direct marketing electronic messages from a group of marketers by either selecting particular marketers or completing a market survey. The present invention also relates to systems and methods for monitoring direct marketing electronic messages to ensure that the electronic messages conform to predetermined criteria. The present invention also relates to systems and methods for determining whether a particular direct marketing technique is effective or ineffective and responding appropriately to such determinations.