MARKETING DATA PROVIDING SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide a marketing data providing system in which customer data are mutually utilized while protecting the customer data of respective companies among a plurality of the companies.

SOLUTION: The marketing data providing system for providing marketing data for a plurality of the companies on the basis of gathered data comprises: a customer data gathering means for gathering the customer data including the customer information of the respective companies from the customer databases of a plurality of the companies; a computer-aided name identification processing means for performing computer-aided name identification to the provided customer data; a database management means for managing the customer database containing the customer data after the computer-aided name identification is made; a general management code imparting means for imparting a unified management code to the customer data after the computer-aided name identification is made; and a utilization code imparting means for indicating a utilization section for the customer data after the computer-aided name identification is made.

COPYRIGHT: (C)2004,JPO