This merchandiser (10) with horizontal air curtain includes an insulated product compartment (11) having an open access top (20); an evaporator compartment (22) for cooling air supplied from a fan compartment (26) and an air circulation system (25) having an upper outlet (40) at one side of the product compartment (11), an upper inlet at the other side of the product compartment disposed across from the outlet (40) and air circulation passages (30) and (32) communicating between the inlet (42) and the fan compartment (26). The outlet (40) discharges air from the evaporator compartment (22) into the return air inlet (42) and the inlet (42) returns air to the fan compartment (26) to provide a continuous air curtain for protecting the product compartment (11) from the incursion of ambient air so that the product (B) is maintained in a cool condition. The product compartment (11) includes a holding rack (48) adapted to hold single depth rows of partitioned vertical columns of bottles (B).