Retail sales customer marketing system with electronic coupon processing

摘要

A sales incentive system utilizing a portable handheld optical code reader for use by a consumer for scanning bar code symbols corresponding to product items to be purchased, including a memory for storing symbol data of items scanned by the reader a computer receives the stored data associated with the scanned items from the memory of the reader, and selectively generates coupon information based upon sales offers for specific products currently available based upon an analysis of the stored data by the computer. A printer may be coupled to the computer for printing at the consumer's location a set of coupons corresponding to the coupon information transferred from the computer to the consumer's location.