SYSTEM OR SO-CALLED BUSINESS MODEL FOR FUSING TV RECEPTION (AUDIENCE) TO BUYING BEHAVIOR (CUSTOMER) BY USING TV RECEIVER BODY AS CONVENIENCE STORE, TV BROADCAST PROGRAM AS COMMODITY (ARTICLE, SERVICE) UNION CATALOG, AND TV REMOTE CONTROL SWITCH AS PAYMENT TERMINAL FOR COMMODITY TRADE

摘要

PROBLEM TO BE SOLVED: To allow the purchase of a commodity appearing in a screen and also allow the saving of commercial time and the market research for audiences by fusing TV reception to purchase by using a TV as a convenience store, a program as a commodity catalog, and a remote control switch as a payment terminal.

SOLUTION: An Internet TV in which TV broadcasting is integrated to interactive data communication is introduced, and an audience is connected to a head end (a commodity information provider, a seller) by the Internet to deliver an article in a program or service commodity information to the audience simultaneously with broadcasting. The audience operates the remote control to integrally display the information corresponding to a program scene and a purchase procedure column, enters prescribed items, and operates a purchase determination button on the screen. The determination button operation is transmitted to the head end as purchase instruction data by the Internet, and the head end delivers a commodity to the audience, receives the sales price (credit settlement) to complete the commercial trade. Further, a database for a series of trade actions is formed to manage customers.

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