Sending of content from servers to terminals, uses association of reference code and content to allow selection of content for pushing to terminals

摘要

The content transfer attributes a reference to the content on the server side, stores the reference and associated content in a database (4) on the server, and creates a message containing the reference which is pushed (95,96) to the terminal (6). The contents are then recovered (102,105) by the terminal using the reference to query the database.