| 摘要 |
PROBLEM TO BE SOLVED: To provide a marketing management device managing the contract/ sales conditions of an agency and the support activity conditions of customers on a carrier side and supplying appropriate incentives and marketing information for general customer support to the agency. SOLUTION: A data warehouse 11 records histories and conditions for the contract form of a service, service utilization and merchandise purchase as customer information in addition to individual information for each customer registered from a channel management system 2. A customer value data mart 12 calculates profits brought to a telecommunication carrier by the customer by then by analyzing the customer information recorded in the data warehouse 11 and calculates customer value information for each customer. A marketing management part 13 allocates funds utilizable for customer maintenance for each agency according to the reference of customer management set by a manager on the basis of the calculated customer value information and supplies the information of the funds and the marketing information to the terminal 3 for the agency of each agency. |
