| 摘要 |
The invention relates to a television broadcasting system and to a method for broadcasting television commercials. According to the invention, a unit (1) for editing commercials is arranged in association with a television broadcasting unit responsible for timing and inserting the commercials into the rest of the programme stream to be broadcast. The editing unit has a limited and automated capacity of inserting new or modified contents, such as text, image elements and/or audio, into the particular pre-produced original commercial in order to provide a new version of the commercial film to be broadcast. The editing unit (1) comprises telecommunication means enabling a customer (advertiser) to communicate with the editing unit over a telecommunication network (7) and thus, as a remote control function, to make limited changes or insert text, image elements and/or audio even just before the broadcasting moment, although the commercial is already stored (2) in the broadcasting unit and scheduled to be broadcast. |
