Program additional data processing device, server apparatus, program information display method, and recorded medium

摘要

A program ancillary data processing apparatus is provided which includes a program ancillary data extraction unit for extracting program ancillary data pertinent to commodities or services appearing in each scene, from picture program data, and a display control unit for displaying, on a display picture, the information relevant to the commodities or services appearing in each scene, and the sum total of the number of times of scene-based access events by the audience to a database supervising the detailed information relevant to the commodities or services, based on the preset layout information.