| 摘要 |
The present invention relates to an advertising method using a wireless communication network for providing advertising to registered members who are mobile communication subscribers. The advertising method comprises the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; if a call request is received from an arbitrary originator, determining whether a recipient for the call request is a member, and if the recipient is the member, transmitting an advertisement data together with a call data into a mobile communication terminal of the recipient by the mobile communication service provider; and receiving the advertisement data at the time of receiving the call data to output a video advertisement data and an audio advertisement data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the recipient. Advantageously, the subscriber can use desired CM songs as the ringing tone by downloading the same into the terminal and have a benefit of communication charge discount by clicking the advertisement one time when using the Internet. The advertiser has an advantage that the advertising effect can be maximized from the currently popularized terminal subscribers whenever they manipulate terminals, access the Internet or receive calls. |
