发明名称 Targeted advertising at the set top box
摘要 In accordance with the invention, advertisement identifiers (833) are stored in a queue in memory in the set top box (809) or elsewhere corresponding to individual subscribers (120a, b, c) of a television service delivery network (110). The advertisements are retrieved and displayed in the order dictated by the queue (2004) as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.
申请公布号 AU8699801(A) 申请公布日期 2002.03.13
申请号 AU20010086998 申请日期 2001.08.31
申请人 EXPANSE NETWORKS, INC. 发明人 CHARLES A. ELDERING;JOHN P. BLASKO;JOHN A. SCHLACK;ANDREW M. SUTTON;KYLE MEHLING;GREGORY C. FLICKINGER
分类号 G06Q30/00;H04H20/40;H04N5/445;H04N7/16;H04N7/173 主分类号 G06Q30/00
代理机构 代理人
主权项
地址