Syndication methodology to dynamically place digital assets on non-related web sites

摘要

Script associated with a digital asset is generated by a web application hosted on a server. The script includes code to request the content of the digital asset from a remote site when the code is executed by a browser. The code includes a content identifier for use by the remote site in identifying the content of the digital asset that is to be received by a web page. The generated script is provided to a web browser for insertion into, and to become part of, the web page, wherein the script allows for receipt of the content of the digital asset by the web page.