发明名称 |
Method and apparatus for converting a geographic location to a direct marketing area for a querry |
摘要 |
A method and system are provided for performing database queries with geographic inputs that are converted to a direct marketing area prior to performing the query. Direct marketing areas define geographic locations as discrete areas of interest that may be more useful than city limits or a specific geographic location (e.g., latitude/longitude). Direct marketing areas are more useful geographic designations for purposes of advertising and marketing. A geographic input, such as a city and state, or a latitude and longitude are converted to a direct marketing area. The direct marketing area is then substituted for the entered geographic parameter (e.g., city and state or latitude and longitude), and the requested database query is performed.
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申请公布号 |
US2002019820(A1) |
申请公布日期 |
2002.02.14 |
申请号 |
US20010962744 |
申请日期 |
2001.09.24 |
申请人 |
MARCUS KEVIN R.;GARBE DARRELL EDWARD |
发明人 |
MARCUS KEVIN R.;GARBE DARRELL EDWARD |
分类号 |
G06F17/30;(IPC1-7):G06F17/30;G06F17/60 |
主分类号 |
G06F17/30 |
代理机构 |
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