SYSTEMS AND METHODS FOR DISPLAYING AND RECORDING CONTROL INTERFACE WITH TELEVISION PROGRAMS, VIDEOS, ADVERTISING INFORMATION AND PROGRAMSCHEDULING INFORMATION

摘要

The present invention is an improvement over previous electronic programming guides "EPG" in that it provides, among other things: improved viewer interaction capabilities with the EPG; improved viewer control of video recording (46) of future-scheduled programming; improved features of the EPG display and navigation (10); parental control of the EPG display; improved television program access by the viewer (22); improved product opportunities for the commercial advertiser to reach the viewer's profile (14, 16); improv ed products information access by the viewer (12); creation of the viewer's profile (36, 52); utilization of the viewer profile information to customize various aspects of the EPG (24); and utilization of viewer profile informati on to provide the customized presentation of advertising to the viewer (24).