INTERACTIVE WEB-BASED SURVEY METHOD AND SYSTEM

摘要

An interactive web-based survey instrument and method that allows the application of different selection criteria may be applied at a subscriber web site as a survey participant. Selection criteria may be applied at a subscriber web site that is visited, such as random or periodic selection of visiting users (204). Moreover, the user's activities at the subscriber site may be monitored, such as number of web pages viewed, time spent viewing and so forth. Once a user meets the selection criteria, an additional screening process may be applied at a third-party, survey tracker site that administers the survey on behalf of the subscriber site (212). To apply the additional screening, the tracker site reads cookie data associated with the user, e.g., to determine if the user has recently taken a survey. Cookie data may be written after the user takes the survey so he will not be a repeat survey taker for a given time period (206).