| 摘要 |
PURPOSE: A system and a method for collecting marketing information using a mobile communication network are provided to easily obtain coupon information using a mobile terminal regardless of time and place, and enable a member store marketing information for itself. CONSTITUTION: A terminal(10) for a purchaser(100) registers own personal information by being connected to a member information database(70) of a coupon information generating company(200), searches coupon information provided from a coupon information database(71) of the coupon information generating company(200) for obtaining coupons. A mobile terminal having an infrared port or a bar-code reader of a member store(300) reads member information and coupon information input to the coupon when the purchaser(100) presents the coupon. The other mobile terminal(10) of the member store(300) transmits the read member information and coupon information to a coupon use database of the coupon information generating company. A computer provides coupon information to the purchaser(100), generates the coupon, and collects marketing information when the generated coupon is used, for inputting marketing information at a coupon use information database(72). |
