| 摘要 |
PURPOSE: A guerilla banner advertisement quiz game method is provided to increase the effect of advertisement by using a guerilla banner advertisement quiz game, and by effectively making the netizens know contents of the advertisement well. CONSTITUTION: A netizen connects a homepage and searches information provided from a homepage information providing board(S11). A cyber money character suddenly appears and performs an act suitable for the cyber money character(S12). The cyber money character is found on a homepage and clicked(S13). A java script window including quiz appears on the homepage(S14). The netizen reads contents of quiz interposed on the java script window and makes out answers. In addition, the java script window disappeared(S15). The homepage automatically judges whether the answers are right(S16). The java script window appears again on the homepage(S17).
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