| 摘要 |
PURPOSE: An advertisement printed in a blank portion of a book is provided to maximize the effect of advertisement and correspondingly to increase the economic efficiency by allowing a reader to easily contact with the advertisement. CONSTITUTION: An advertisement paragraph(4) or a trademark(5) of an advertiser is printed onto a blank portion(3) of a book(1) except a content portion(2) of the book, so that a reader naturally and repeatedly contacts with the advertisement paragraph or the trademark of the advertiser whether the reader saw it intentionally or not. Accordingly, the advertisement paragraph or the trademark of the advertiser is able to be memorized in the consciousness of the reader for a long time. In this way, the advertiser is able to effectively advertise desired articles, a publisher is able to reduce the cost of publication by virtue of the advertising costs, and the reader is able to take the book with a low cost.
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