| 摘要 |
PURPOSE: A method and device for managing a client relationship using a free gift event is provided to select object clients based on a CRM(customer relationship management) in a progress of a free gift event in a shopping mall. CONSTITUTION: A shopping mall server receives an object client connection demanding signal for connecting to a free gift selection page from an object client(S201). The shopping mall server provides the free gift selection page corresponding to the object client connection demanding signal and selects the object client being connected to the free gift selection page and extracts object client information corresponded to the selected object client(S203). The shopping mall server reads a log file created at a free gift selection process of the object client(S205). The shopping mall server judges whether the read log file is necessary to create client inclination analysis data(S207). If the read log file is necessary to create client inclination analysis data, the shopping mall server writes the read log file in a temporary file(S209). A shopping mall server transmits the temporary file to a data mining application(S211). The data mining application analyzes the log file and creates client inclination analysis data(S213, S215). A shopping mall server reflects the created client inclination analysis data on a client marketing of the shopping mall server(S217).
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