| 摘要 |
PURPOSE: A specialized magazine containing a large number of advertisements and a system for studying the advertisement and rewarding on the results for subscribing to the magazine and studying it are provided, to promote advertisement effects naturally by giving motives for studying the advertisements to consumers and also reflect an opinion of a sponsor initiatively. CONSTITUTION: The magazine includes a normal news area and an advertisement question prepared area separately arranged on each page, a lucky lottery and a full-page advertisement section inserted in every fixed number of page, and an OMR card(16) for marking the answers that is inserted in the back side of the magazine. The system comprises an advertisement magazine(15), a data processing system(14) accepting the OMR card and generating digital information by processing consecutive numbers, personal data, bank account number and answer information, a central control computer(10) performing a marking process by receiving the digital information by applicants and comparing the answer information with correct answer information, an advertisement question answer DB(20) providing correct answer information by the questions to the computer, a calculation and remittance system(21) calculating an amount of rewarded money based on the scores form the computer and remitting the calculated money to the account number, and a member information DB(11) storing the score, the rewarded amount of money, the bank account number and the personal data information by person.
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