| 摘要 |
A business system for providing advertisements and promotions (106) on chip cards (114) that involves an electronic money rebate (156) to the consumer, and for the distribution, accounting and recovery of those electronic money rebates. Rebates (156) are conveyed to the consumer by communication from the advertisement information provider to a customer's chip card via a multiplicity of possible channels. Rather than giving a discount at the point of sale, a rebate (156) in the form of electronic money is stored in chip card memory (136). Targeted advertising and rebates are provided based on customer information available to the advertisers. The method and system tracks and stores integrated relational information regarding the advertisements and promotions (106), products, and customers bying habits with respect to the products for which rebates have been given. The chip card may or may not incorporate an electronic display (132) for showing the advertisement information directly on the card. |
