CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD

摘要

The invention provides in one form a customer relationship management system comprising a memory in which is maintained an interaction database of interaction data representing interactions between customers and merchants; retrieval means arranged to retrieve, based on a set of criteria, a promotional group subset of the customers stored in the interaction database; a promotion analyser arranged to retrieve from the interaction database data representing interactions involving customers in the promotional group; and display means arranged to display a representation of the retrieved interaction data. The invention also provides a related method and computer program.