| 摘要 |
PURPOSE: A method for advertising using rich media is provided so that advertising effect can be enhanced by transmitting advertisements through the rich media on internet to a user efficiently and simultaneously providing a lottery ticket. CONSTITUTION: A method for advertising using rich media includes several steps. A step is that a user connects to the internet through using wire or wireless telecommunication terminal (T). A step is to input an ID and a password of the user in the telecommunication terminal (T) in order to log-in to an advertising server (S) loaded various application programs and a database (DB). A step is to transmit and display a web page including a lottery ticket banner or lottery items, an inquiry item and an identification item etc., from the advertising server (S) to the telecommunication terminal (T). When selecting the lottery ticket banner or the lottery ticket items in the telecommunication terminal (T), a time of connection by the lottery ticket program loaded to the advertising server (S) is produced and the produced time is combined with the user's ID, thereafter it is stored to the database (DB) as a lottery ticket. A step is to issue a lottery ticket, that is, the rich media advertisement registered to the advertising server (S) is transmitted and displayed to the telecommunication terminal from an advertiser server (AS). When selecting the inquiry item in the telecommunication terminal (T), a step is to inquiry the lottery ticket stored to the database (DB) through the user's ID. A step is to draw lots stored to the lottery database (LDB) at stated periods by the lottery ticket program loaded to the advertising server (S) and thereafter to post the casting result on the web page, simultaneously to store it to the database (DB). When selecting the identification item in the telecommunication terminal (T), a step is to identify the casting result stored to the database (DB) through the user's ID. A step is to log-out the connection with the advertising server (S) on the telecommunication terminal (T).
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