发明名称 METHOD AND SYSTEM FOR CUSTOMIZING MARKETING SERVICES ON NETWORKS COMMUNICATING WITH HYPERTEXT TAGGING CONVENTIONS
摘要 A server based communications system provides dynamic customization of hypertext tagged documents (3109) presented to clients (14) accessing the system. The customization, which pertains to the content of the documents (3109), is based on the specific requirements of a class to which the client belongs. The class may be defined by the identity of the source which refers the client to the system. The database is utilized which dynamically retrieves stored data in response to a server software tool which configures the data into hypertext tagged documents. The system utilizes a dynamic token scheme (3301) to pass the identity of the referring network site from document to document to eventual purchase document accessed by the client through the hypertext tags.
申请公布号 CA2278279(A1) 申请公布日期 1998.08.06
申请号 CA19982278279 申请日期 1998.01.20
申请人 TOBIN, WILLIAM J. 发明人 TOBIN, WILLIAM J.
分类号 G06F17/30;G06Q30/00;H04L29/06;H04L29/08;(IPC1-7):G06T1/00;H04L12/16 主分类号 G06F17/30
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